KNOW YOUR DATA, KNOW YOUR CUSTOMER
Reimagine the future of automotive using customer data analytics to find more profitable ways to attract, entertain, retain and upgrade drivers of our brands across Southeast Asia
CHALLENGE: SHAPING THE AUTOMOTIVE INDUSTRY
Jardine Cycle & Carriage, the company behind leading automotive groups in Southeast Asia, is seeking innovative ideas from the region’s future talent to address this challenge:
How can Jardine Cycle & Carriage better use data and advanced analytics to get closer to customers to better anticipate their evolving needs and offer them added-value products, services and experiences to help drive revenue growth?
Prior to venturing into this challenge and your project, we highly recommend that you first browse through the below information and different insights provided by Jardine Cycle & Carriage.
Based on this information and on your own research come up with an innovative solution to reimagine the future of automotive using customer data analytics to find more profitable ways to attract, entertain, retain and upgrade drivers across Southeast Asia.
CHURN, LEARN, EARN
Understanding the customer lifecycle and reasons behind why and how fast customers churn through the progression of steps from considering, purchasing, using, maintaining and disposing of a vehicle and its related services is key to the success of any player in the automotive sector.
The industry spends vast amounts of resources collecting and analysing customer data. With the arrival of new technologies, continued growth and prosperity of Southeast Asian countries, and increasingly connected and time-poor consumers, data will hold the key to new growth opportunities.
Your concept will need to plug into customer data and demonstrate actionable insights to better inform the company’s decisions on new products, services, offers and/or experiences that will appeal to specific customer groups.
WANT FRIES WITH THAT?
Understanding customer churn puts Jardine Cycle & Carriage in a better position to deliver new offers and experiences that appeal to specific groups of customers, such as more targeted promotions for aftersales packages or better estimations on when existing customers might be open to considering upgrading to premium vehicles and related services.
If you are motivated to help an industry giant serve its customers better using better, more accurate, data-driven predictions, register now to participate in the Know Your Data, Know Your Customer Challenge.
The data set would only be provided to selected teams on the first day of the hackathon. Applicants can study the resources in the following section to get inspiration of how technology and innovation are being implemented by other organisations and develop your own strategy.
RELEASED ONLY DURING THE HACKATHON
10 years of transactional data for Cycle & Carriage after-sales service
The data set provides transactional data in Cycle & Carriage such as service history, customer profile, sales transaction, car models and more to be explored by you.